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Healthy Skepticism Library item: 2796

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Miller RR.
Prescribing habits of physicians: a review of studies on prescribing of drugs. Parts I-III
Drug Intelligence and Clinical Pharmacy 1973; 7:492-500


Abstract:

(Limited to parts of article dealing with promotion.) In one paper that the author reviewed the first sources of information utilized by doctors in the drug adoption process were primarily commercial ones, especially sales representatives. After initial awareness is created, professional sources of information were increasingly used. In a second paper commercial sources were much more important in convincing a doctor to use a new drug.

Keywords:
*nonsystematic review/doctors/source of information/analysis of prescribing pattern/sales representatives/new drugs/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909