Healthy Skepticism Library item: 2795
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Kunnes R.
Drugs and public policy: Poly-drug abuse: drug companies and doctors
American Journal of Orthopsychiatry 1973; 43:530-2
Abstract:
(Limited to parts of article dealing with promotion.) One of the most important marketing aids is sexism in the form of advertisements with scantily clad and sexually alluring women. Fixed-drug combination dieting pills are being heavily promoted to physicians despite the lack of evidence that they are in any more efficacious than the two drugs ingested separately.
Keywords:
*analysis/United States/fixed-dose combinations/women/sexism/images in ads/IMAGES IN PROMOTION: WOMEN/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS
Advertising
Amphetamine/adverse effects
Amphetamine/therapeutic use
Barbiturates/adverse effects
Barbiturates/therapeutic use
Drug Combinations
Drug Industry*
Drug and Narcotic Control
Ethics
Humans
Obesity/drug therapy
Physicians*
Prescriptions, Drug
Substance-Related Disorders*/etiology*
United States