Healthy Skepticism Library item: 2793
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Stolley PD, Becker MH, Lasagna L, McEvilla JD, Sloane LM.
The relationship between physician characteristics and prescribing appropriateness.
Med Care 1972 Jan-Feb; 10:(1):17-28
Abstract:
(Limited to parts of article dealing with promotion.) Primary care physicians in private practice were surveyed in depth to enable evaluation of various structural and sociologic variables as predictors of differential prescribing practices. “Appropriateness†or quality of prescribing behaviour was determined by expert judges. The better prescriber is critical of the pharmaceutical industry and sees fewer sales representatives and uses journal ads less frequently as a source of prescribing information.
Keywords:
*analytic survey/United States/primary care doctors/attitude toward industry/attitude toward promotion/quality of prescribing/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
Attitude of Health Personnel
Physicians*
Prescriptions, Drug*
Private Practice
Professional Practice
Quality of Health Care*
United States
