Healthy Skepticism Library item: 2789
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Ingelfinger FJ.
Advertising: informative but not educational.
N Engl J Med 1972 Jun 15; 286:(24):1318-9
Abstract:
Pharmaceutical advertising is informational but never educational. Advertisements shold be overtly recognized for what they are-an unabashed attempt to get someone to buy something, although some useful information may be provided in the process. The FDA and its practices solidify the illusion that pharmaceutical advertising is educational.
Keywords:
*editorial/United States/FDA/Food and Drug Administration/quality of information/value of promotion/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION DISGUISED: PHYSICIAN EDUCATION MATERIAL AND GUIDELINES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION