Healthy Skepticism Library item: 2783
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Seidenberg R.
Drug advertising and perception of mental illness.
Ment Hyg 1971 Jan; 55:(1):21-31
Abstract:
Since the advent of psychotropic drugs for the treatment of mental illness, advertisements promoting their usage have provided a great financial advantage for psychiatric and medical journals and societies, in addition to leading to the establishment of a host of drug-industry supported, gratuitiously circulated, periodicals. The author contends that many of the advertisements in the above publications suggest the use of these drugs to psychiatrists as well as to other physicians as the “treatment of choice†before psychotherapy or possible social action, often for life situations and problems beyond the traditional medical and psychiatric concepts of illness or disease; this at the very time when such usage by the young and others is being roundly condemned by much of society, including oragnized medicine. It is also noted that many of the advertisements appear to subtly reinforce prejudices against women.
Keywords:
Advertising*
American Medical Association
Attitude
Attitude of Health Personnel*
Drug Industry
Female
Humans
Male
Mental Disorders/therapy*
Perception*
Prejudice
Psychopharmacology*
Psychotherapy
United States
United States Food and Drug Administration
*analysis/American Medical Association/Food and Drug Administration/FDA/women/sexism/journal advertisements/images in ads/psychotropic drugs/quality of information/controlled circulation journals/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: WOMEN/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS
