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Healthy Skepticism Library item: 2752

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

The peculiar success of Chloromycetin
Consumer Reports 1970 Oct; 35:(10):616-619


Abstract:

The article describes how Parke Davis was able to keep up sales of its potentially fatal antibiotic, Chloromycetin (chloramphenicol) by lying to its sales representatives about Food and Drug Administration evaluations of the product, by deleting safety information from the Physicians’ Desk Reference and by running “reminder” advertisements in medical journals which were not required to include safety information.

Keywords:
*analysis/United States/chloramphenicol/Chloromycetin/Parke Davis/Physicians’ Desk Reference/PDR/FDA/Food and Drug Administration/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION DISGUISED: DISINFORMATION AND HARASSMENT

 

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