Healthy Skepticism Library item: 2749
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Stratford JG.
Readers write about the Journal
Canadian Medical Association Journal 1970; 103:183
Abstract:
The author agrees with the criticisms of Mizgala et al. and is in favour of grouping the ads as the Canadian Medical Association Journal previously did. He also believes that most doctors would pay the necessary subscription rate of $20 if the journal were to change back to its old style.
Keywords:
*letter to the editor/Canada/ ad revenue/ Canadian Medical Association Journal/ placement of journal advertisements/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS