Healthy Skepticism Library item: 2747

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Reekie WD.
Some problems associated with the marketing of ethical pharmaceutical products
Journal of Industrial Economics 1970 Nov 01; 19:(1):33-49

Abstract:

This paper discusses some of the specific reasons why pharmaceutical promotion may provide cause for concern and tries by statistical investigation to establish whether or not grounds exist for some of the criticisms to which the industry has been subjected. Firstly, promotion in the industry and some of the specific arguments which are directed against it are examined. Secondly, the variables used in a cross-sectional, multiple regression analysis carried out on pharmaceutical promotion are described and the results of the analysis presented. The exercise was carried out using promotional data for the calendar year 1966.

Keywords:
*analysis/United Kingdom/