Healthy Skepticism Library item: 2719

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pharmaceutical advertising
Rx Bulletin 1970; 1:(10):39

Abstract:

Pharmaceutical manufacturers are not required to submit advertising copy to the Food and Drug Directorate for review prior to publicaton. Consequently, the onus is on the Food and Drug Directorate to demonstrate in a court of law that an advertisement is, in fact, false or misleading. Under the constraints of the legislation, the Committee readily appreciates the difficulties in obtaining a conviction. A review of a series of ads for oral contraceptives found that often there is little emphasis on the provision of complete and factual information.

Keywords:
*analysis/Canada/ journal advertisements/ regulation of promotion/oral contraceptives/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: BREAST FEEDING AND CONTRACEPTION/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION