Healthy Skepticism Library item: 2717
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Canadian doctors more sceptical of drug promotion than U.S. counterparts—report
Canadian Medical Association Journal 1970; 102:884, 886
Abstract:
A recent study found that Canadian physicians are more sceptical of drug promotion than U.S. doctors are. Doctors in both countries find sales representatives the most informative and acceptable form of drug promotion. Both groups were negative about direct mail.
Keywords:
*news story/Canada/United States/source of information/doctors/sales representatives/direct mail/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING