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Healthy Skepticism Library item: 2717

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Canadian doctors more sceptical of drug promotion than U.S. counterparts—report
Canadian Medical Association Journal 1970; 102:884, 886


Abstract:

A recent study found that Canadian physicians are more sceptical of drug promotion than U.S. doctors are. Doctors in both countries find sales representatives the most informative and acceptable form of drug promotion. Both groups were negative about direct mail.

Keywords:
*news story/Canada/United States/source of information/doctors/sales representatives/direct mail/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.