Healthy Skepticism Library item: 2677

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Canadian Association of Retired Persons
C.A.R.P.’s position on the direct-to-consumer advertising of prescription drugs
Canadian Association of Retired Persons;
www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/consult/wkshd2ca.zip

Abstract:

The Canadian Association of Retired Persons believes that direct-to-consumer advertising of prescription drugs should be permitted. DTCA should be regulated by an independent board composed of members from consumer organizations, the Canadian Medical Association and the generic and brand name drug makers.

Keywords:
*policy statement & guideline/Canada/DTCA/direct-to-consumer advertising/value of promotion/patients/ consumer behaviour & knowledge/attitude toward promotion/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE