Healthy Skepticism Library item: 2529

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sanders MG.
Letter: The Sparce index.
Can Med Assoc J 1970 May 9; 102:(9):987

Abstract:

The Canadian Medical Association Journal is unique amongst the journals analyzed in carrying advertisements on the same page as articles of scientific content.

Keywords:
MeSH Terms: Periodicals* *letter to the editor/*analytic survey/Canada/ Canadian Medical Association Journal/ placement of journal advertisements/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS

Notes:

Methodology note: The study does not state how the medical journals were randomly selected.