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Healthy Skepticism Library item: 2140

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Becker MH, Stolley PD, Lasagna L, McEvilla JD, Sloane LM.
Differential education concerning therapeutics and resultant physician prescribing patterns.
J Med Educ 1972 Feb; 47:(2):118-27
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=5011761&query_hl=5


Abstract:

(Limited to parts of article dealing with promotion.) Primary care physicians in active practice were surveyed in order to examine the relationships between various types of education concerning therapeutics and ultimate prescribing behaviour. Physicians with patterns of higher appropriateness ratings and lower chloramphenicol use reported that they received too many visits from sales representatives, believed that sales representatives sometimes de-emphasized the side effects of a drug and felt that they would not lose an important source of prescribing information if they did not receive visits from sales representatives.

Keywords:
MeSH Terms: Attitude of Health Personnel Drug Industry Drug Therapy* Education, Medical* Education, Medical, Continuing Pharmacology/education* Prescriptions, Drug* Professional Practice Referral and Consultation Time Factors United States

 

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