Healthy Skepticism Library item: 2070
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Freudenberg N.
Public health advocacy to change corporate practices: implications for health education practice and research.
Health Educ Behav 2005 Jun; 32:(3):298-319
http://heb.sagepub.com/cgi/reprint/32/3/298
Abstract:
Corporate practices, such as advertising, public relations, lobbying, litigation, and sponsoring scientific research, have a significant impact on the health of the people in the United States. Recently, health professionals and advocates have created a new scope of practice that aims to modify corporate practices that harm health. This article describes how corporate policies influence health and reviews recent health campaigns aimed at changing corporate behavior in six industries selected for their central role in the U.S. economy and their influence on major causes of mortality and morbidity. These are the alcohol, automobile, food, gun, pharmaceutical, and tobacco industries. The article defines corporate disease promotion and illustrates the range of public health activities that have emerged to counter such corporate behaviors. It analyzes the role of health professionals, government, and advocacy groups in these campaigns and assesses the implications of this domain for health education practice and research.
Keywords:
MeSH Terms:
Consumer Advocacy*
Health Education*
Health Promotion*
Humans
Industry/ethics
Industry/legislation & jurisprudence
Industry/organization & administration*
Information Dissemination
Marketing
Organizational Innovation
Organizational Policy
Politics
Public Health Administration*
Research Support, Non-U.S. Gov't
Social Control Policies*
United States
