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Healthy Skepticism Library item: 20479

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: news

Fighting killer drugs
The West Australian 1984 Nov 2131

Full text:

Mild-mannered Dr Peter Mansfield does not look like an angry young man.
But he is angry at the dozens of international drug companies which he says are responsible for one million deaths in underdeveloped countries each year through inappropriate marketing of dangerous pharmacists.

He is so angry that a year ago, after he completed his final year of medical studies in Bangladesh, he founded the Medical Lobby for Appropriate Marketing.

The 26-year-old Adelaide doctor was in Perth this week to talk to doctors and pharmacists and he will address a public meeting tonight at the Claremont Community Health Centre.

He said some drug companies were promoting drugs in development countries that were banned in Western countries.

The lobby group, which already has 160 members in five countries, is also fighting the promotion of useless and unnecessary drugs in developing countries.


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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963