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Healthy Skepticism Library item: 20461

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kmietowicz Z
BMA follows Lancet in quitting group on collaboration between doctors and drug industry
BMJ 2013 Mar 8; 346:
http://dx.doi.org/10.1136/bmj.f1574


Abstract:

The BMA has become the second organisation in a month to withdraw its support for a document outlining how healthcare professionals and the drug industry could collaborate.
In February, the Lancet said that it no longer backed the four page document,1 which was published in 2012 by the Ethical Standards in Health and Life Sciences Group (ESHLSG). The group is co-chaired by the president of the Royal College of Physicians, Richard Thompson, and the president of the Association of the British Pharmaceutical Industry, Deepak Khanna.2
Richard Horton, editor of the Lancet, said that the document did not match the latest evidence on how drug companies behaved, especially in terms of the industry’s effect on medical practice.
At the time, he told the BMJ: “There can be very positive interactions with the industry, but only if based on reliable evidence and with the patient’s interests centre stage. What is now much clearer is that several of the statements in the document do not stand up to scrutiny. Since there is no process to raise these matters in a joint working group (I have never been invited to the meetings), the only action we could take was to withdraw.”
The BMA said that it was leaving the group that supported the document because of new areas of work that the group was planning. It said its logo would be removed from the ESHLSG website and documents in due course.
In a statement, the BMA said: “As the ESHLSG is considering a number of areas which we have not considered in detail within the BMA and do not yet have an established view, it has become increasingly difficult for us to maintain membership of the ESHLSG.
“We do believe it is important to have open and constructive dialogue between the pharmaceutical industry and health professional communities, and hope that the BMA can continue to be part of that dialogue. We will continue to monitor the work of the ESHLSG and to engage where possible by contributing to public consultations as a non-member.”
The ESHLSG said in a statement that it was “naturally disappointed” that the BMA had chosen to withdraw from the group.
However, the group was encouraged that the BMA would still like to engage with its work on issues on a case by case basis, and it looked forward to continued open and constructive dialogue.
The statement from Thompson and Khanna concluded: “The ESHLSG will continue to work on a variety of pressing issues around transparency, such as the future of industry support for medical education and the need for greater transparency in financial relationships between industry and how a public register of payments to healthcare professionals should be designed.”
The BMJ and the Lancet are currently signatories to the ESHLSG statement on clinical trial transparency. The BMJ is considering whether or not to remain a signatory.


Notes:

References

Hawkes N. Lancet withdraws its support of document on collaboration between doctors and drug industry. BMJ2013;346:f770.
FREE Full Text

Dyer C. Collaboration with drug industry won’t affect clinical decisions, says new guide. BMJ2012;344:e2489.
FREE Full Text

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963