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Healthy Skepticism Library item: 20452

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kmietowicz Z
GSK backs campaign for disclosure of trial data
BMJ 2013 Feb 7; 346:
http://www.bmj.com/content/346/bmj.f819


Abstract:

The UK based pharmaceutical giant GlaxoSmithKline has become the first drug company to sign up to a campaign for all clinical trials to be registered and their full results disclosed.

The AllTrials initiative (alltrials.net) was set up in January by the charity Sense About Science, the BMJ, and other supporters of transparency in research.1 It is calling for registration of all clinical trials and for full study results and full clinical study reports (CSRs) to be made publicly available.

CSRs are formal study reports that provide more details on the design, methods, and results of clinical trials than published papers and …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963