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Healthy Skepticism Library item: 20430

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Fiske AP.
The four elementary forms of sociality: framework for a unified theory of social relations.
Psychol Rev 1992; 99:(4):689-723
http://psycnet.apa.org/journals/rev/99/4/689/


Abstract:

The motivation, planning, production, comprehension, coordination, and evaluation of human social life may be based largely on combinations of 4 psychological models. In communal sharing, people treat all members of a category as equivalent. In authority ranking, people attend to their positions in a linear ordering. In equality matching, people keep track of the imbalances among them. In market pricing, people orient to ratio values. Cultures use different rules to implement the 4 models. In addition to an array of inductive evidence from many cultures and approaches, the theory has been supported by ethnographic field work and 19 experimental studies using 7 different methods testing 6 different cognitive predictions on a wide range of subjects from 5 cultures.

Keywords:
Adult Aged Culture Female Humans Interpersonal Relations* Male Middle Aged Social Identification Socialization

 

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