Healthy Skepticism Library item: 20408
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Tucker PP, Tucker GK.
A comparison of hospital chief executive officers, and hospital pharmacy directors' attitudes toward drug product appeals.
J Pharm Mark Manage 1988; 2:(4):101-11
http://www.ncbi.nlm.nih.gov/pubmed/10290158
Keywords:
Advertising as Topic
Attitude of Health Personnel*
Decision Making, Organizational*
Drug Industry*
Health Facility Administrators*
Hospital Administrators*
Mississippi
Pharmacy Service, Hospital/organization & administration*
Purchasing, Hospital*
Questionnaires
Statistics as Topic
