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Healthy Skepticism Library item: 20346

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Janis IL, Kaye D, Kirschner P.
Facilitating effects of 'EATING-WHILE-READING' on Responsiveness to Persuasive Communications.
J Pers Soc Psychol 1965; 95:181-6:
http://www.ncbi.nlm.nih.gov/pubmed/14328719

Keywords:
Attitude* Food* Psychology* Reading* Suggestion*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963