Healthy Skepticism Library item: 20117
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Peters J
Hard to swallow: The high cost of direct-to-consumer advertising.
Minnesota Medicine 2001; 84:
http://www.ncbi.nlm.nih.gov/pubmed/11202520
Keywords:
Advertising as Topic/economics*
Cost Control/trends
Drug Costs/trends
Drug Industry/economics*
Forecasting
Humans
Minnesota
