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Healthy Skepticism Library item: 19911

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Media Release

SKF Withdraws APMA Resignation
Australian Pharmaceutical Manufacturers Association 1989 Nov 10


Full text:

“Following constructive and forward ranging discussions between APMA and Smith Kline & French Laboratories (Australia) Limited, we are pleased to announce that SK&F has withdrawn its resignation from the APMA and affirmed SK&F’s long standing support for Association affairs”, Mr Kerry Bell, CEO of APMA and Mr Robert Mansfield MD of SK&F jointly announced today.

APMA welcomes the SK&F decision and their continuing commitment to the promotional standards of the Code of Conduct” Mr Bell said.

“Sk&F fully supports the ongoing process of Code of Conduct clarification which continues to provide improved understanding of the new issues which are frequently arising from the innovative developments of health care” said Mr Mansfield.

“Industry will continue to ensure that the Code meets the requirements of the dynamic environment surrounding the promotion of ethical products” Mr Bell said. “The process of self regulation continues to strengthen because of early identification and detailed review of new and complex issues” he added. “The APMA’s Code of Conduct remains an effective and efficient means of controlling pharmaceutical promotion”.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963