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Healthy Skepticism Library item: 19911

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Media Release

SKF Withdraws APMA Resignation
Australian Pharmaceutical Manufacturers Association 1989 Nov 10


Full text:

“Following constructive and forward ranging discussions between APMA and Smith Kline & French Laboratories (Australia) Limited, we are pleased to announce that SK&F has withdrawn its resignation from the APMA and affirmed SK&F’s long standing support for Association affairs”, Mr Kerry Bell, CEO of APMA and Mr Robert Mansfield MD of SK&F jointly announced today.

APMA welcomes the SK&F decision and their continuing commitment to the promotional standards of the Code of Conduct” Mr Bell said.

“Sk&F fully supports the ongoing process of Code of Conduct clarification which continues to provide improved understanding of the new issues which are frequently arising from the innovative developments of health care” said Mr Mansfield.

“Industry will continue to ensure that the Code meets the requirements of the dynamic environment surrounding the promotion of ethical products” Mr Bell said. “The process of self regulation continues to strengthen because of early identification and detailed review of new and complex issues” he added. “The APMA’s Code of Conduct remains an effective and efficient means of controlling pharmaceutical promotion”.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963