Healthy Skepticism Library item: 19898

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

endurance.
In the heartburn wars: speed vs endurance.
Consum Rep 2004; 69:(3):49
http://www.ncbi.nlm.nih.gov/pubmed/15005092

Keywords:
Advertising as Topic Antacids/therapeutic use* Deception Heartburn/drug therapy* Histamine Antagonists/therapeutic use Humans Proton Pumps/antagonists & inhibitors Proton Pumps/therapeutic use Time Factors

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963