Healthy Skepticism Library item: 19876

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Magazine

Cialdini RB
The Science of Persuasion
Scientific American 2001 Feb
http://www.scientificamerican.com/article.cfm?id=the-science-of-persuasion

Abstract:

Social psychology has determined the basic principles that govern getting to “yes.”

Hello there.

I hope you’ve enjoyed the magazine so far. Now I’d like to let you in on something of great importance to you personally. Have you ever been tricked into saying yes? Ever felt trapped into buying something you didn’t really want or contributing to some suspicious-sounding cause? And have you ever wished you understood why you acted in this way so that you could withstand these clever ploys in the future?