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Healthy Skepticism Library item: 19870

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Magazine

Moynihan R
A Case of Hype v Hope
The Bulletin 1999 Dec 725-32


This article criticizes the advertising of the Glaxo Wellcome and Biota collaborative effort, influenza medicine Relenza. Topics include criticism of the media for promoting the drug before its effects were proven, apprehension about Relenza from health agencies, the companies’ struggle with the United States Food and Drug Administration, and the consequent effects on company finances.


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