Healthy Skepticism Library item: 19739

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Report

Manchanda P, Wittink Dr, Ching A, Cleanthous P, Ding M, Dong XJ, Leeflang PSH, Misra S, Mizik N, Narayanan S, Steenburgh T, Wieringa JE, Wosinska M, Xie Y,
Understanding Firm, Physician and Consumer Choice Behaviour in the Health Care Industry
Sixth Invitational Choice Symposium hosted by the University of Colorado 2004 Sep
www.springerlink.com/index/518wvx08320847g5.pdf

Abstract:

This paper argues that the health care industry represents an exciting opportunity to carry
out academic research. The nature of the industry allows researchers to answer new
questions, develop new methodologies for answering these questions as well to apply
existing methodology to new data. The paper opens with some industry background, then
provides a brief overview of some important research areas and discusses the open
question in each area. Issues of data type and availability are also discussed.