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Healthy Skepticism Library item: 19698

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Broadcast

Mares P
Health watchdog gets a few more teeth, but still lacks bite
National Interest : ABC Radio National 2011 Dec 90
http://www.abc.net.au/radionational/programs/nationalinterest/health-watchdog-gets-a-few-more-teeth2c-but-still-lacks-bite/3723236


Abstract:

The federal government has announced changes to the Therapeutic Goods Administration (TGA), the body that regulates the sales of medicines and other health related products. The government’s ‘blueprint for TGA reform’ follows a series of reports and inquiries looking at different aspects of the agency’s operations and mandate. It also comes amidst continuing sharp criticism of the TGA for failing to take tougher action against the miracle cure claims made by the promoters of dodgy treatments and devices. Health professionals and industry players have welcomed the changes to the TGA but say the reforms did not go far enough.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963