Healthy Skepticism Library item: 19685

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Moynihan R.
Is journalism the drug industry's new dance partner?
BMJ 2011 2; 343:d6978: doi: 10.1136/bmj.d6978. No abstract available.
http://www.bmj.com/content/343/bmj.d6978.long

Abstract:

Exploring the new frontier in influence peddling

Just as many doctors contemplate an end to their dance with drug company marketers, a fresh new crew is stepping lively onto the floor: journalists and media organisations looking for easy ways to fund their reporting, travel, and education.

The BMJ reported last week that the Murdoch empire’s flagship newspaper in Australia has accepted an undisclosed amount of sponsorship money from the drug industry for a series of articles on health policy—and that the idea arose from a meeting between advertising agents. 1

Defending the deal, the Australian’s editor said that independence and integrity were maintained; but as others pointed out, this new form of financial closeness between journalists and the companies they scrutinise raises real concerns.

A few years ago the industry body Medicines Australia started sponsoring annual journalism awards, with the prize for the health journalist of the year award including $A1000 cash (£660; €760; $US1060) and an international study tour. Presumably all recipients will swear that the award and the world trip had no undesirable effects on their future coverage, and they may well be right. But what we’re witnessing …