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Healthy Skepticism Library item: 19175

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: news

Asbury K
Former drug rep sues for unlawful discharge
The West Virginia Record 2010 Dec 21

Full text:

A former employee is suing Novo Nordisk Pharmaceutical Industries for wrongly terminating his employment.

Brian Semenie, a pharmaceutical sales representative for Novo, was also named as a defendant in the suit.

David Myers began working for the defendant in January 2006 as a district business manager of pharmaceutical sales, according to a complaint filed Nov. 29 in Kanawha Circuit Court.

Myers claims during the course of his employment, Novo launched a Web site that provided physicians access to Novo’s pharmaceutical drug samples via the Internet.

Myers claims he expressed his concern that Novo was illegally distributing pharmaceutical drug samples.

The defendant willfully, maliciously and unlawfully terminated Myers’ employment after he expressed concern, according to the suit.

Myers claims Novo also failed to pay his employment wages within 72 hours.

Semenie falsely reported to Myers’ former clients that he had violated company policy, following his discharge, according to the suit.

Myers is seeking compensatory and punitive damages with pre- and post-judgment interest. He is being represented by Todd Bailess.

The case has been assigned to Circuit Judge Carrie Webster.


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Email a Friend influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.