Healthy Skepticism Library item: 19165
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Herzberg D.
'Will wonder drugs never cease!': a prehistory of direct-to-consumer advertising.
Pharm Hist 2009; 51:(2):47-56
http://www.ncbi.nlm.nih.gov/pubmed/20853552
Keywords:
* Advertising as Topic/history*
* Anti-Anxiety Agents/history
* Drug Therapy/standards*
* Ethics, Medical/history
* History, 20th Century
* Humans
* Meprobamate/history
* Prescription Drugs/history
* Prescription Drugs/standards
* World War II