Healthy Skepticism Library item: 19154

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Galato D, Pereira GB, Valgas C.
[Analysis of advertising material distributed through pharmacies and drugstores.]
Rev Saude Publica 2011 Feb; 45:(1):212-215

Abstract:

A documental analysis was conducted
to evaluate advertising material
distributed through pharmacies and
drugstores according to their
compliance with Resolutions n.
102/2000 and 96/2008 of the
Collegiate Board of Brazil’s
National Agency for Sanitary
Surveillance. Brochures distributed
through five pharmacies and
drugstores in the city of Tubarão,
Southern Brazil, were collected
between May and November 2008. The
17 analyzed brochures advertised
2,444 products, of which 680 were
medicines. Of these, 13.7% were
controlled drugs, half of them had
no registration number with the
Ministry of Health and 77.9% had a
registration number that did not
match. Information on drug
indications and safety were omitted.
The results showed that the drug
advertising materials were not in
accordance with the aforementioned
resolutions.