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Healthy Skepticism Library item: 19125

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Schneider J
Sanofi-Aventis Legal Attempt to Block Taxotere Generics in Australia Fails
Bloomberg News 2011 Feb 2
http://www.bloomberg.com/news/2011-02-02/sanofi-fails-to-block-sale-of-generic-cancer-drug-taxotere-in-australia.html


Full text:

Sanofi-Aventis SA failed to block two generic drug manufacturers from selling a copy of the cancer drug Taxotere in Australia, with a federal court judge refusing to bar the sale of the generics.

Judge Jayne Jagot yesterday denied Sanofi’s request for an injunction, clearing the way for Hospira Inc. and Interpharma Ltd. to sell their copies as soon as a patent on Taxotere’s main ingredient docetaxel expires Feb. 6.

Taxotere accounts for 95 percent of Sanofi cancer drug sales in Australia, according to the judge, who wrote “the lost sales represent substantial sums of money.” Sanofi, based in Paris, can be compensated for the lost sales if it’s able to convince a judge at trial that its patent has been infringed, Jagot ruled.

Taxotere, used to treat prostate cancer, generated 2.18 billion euros ($3.02 billion) in global sales in 2009 for Sanofi.

Alan Brindell, a spokesman for Sanofi in Australia, didn’t immediately respond to a request for comment left on his office voice mail.

Sanofi waited too long to object to the entry of the generics into the market to be granted a temporary bar on the sale of the copies, Jagot said.

“There has been undue and inadequately explained delay by the Aventis parties,” Jagot wrote in the ruling, released on the court’s website today.

The case is Between Hospira Australia Ltd. and Aventis Pharma SA. NSD 1521/2010. Federal Court of Australia (Sydney).

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963