Healthy Skepticism Library item: 19104
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Report
ImpactRx measures sales and marketing effectiveness in oncology offices.
Online PR News 2011 Feb 3
http://www.onlineprnews.com/news/103600-1296670323-impact-rx-releases-2010-oncology-promotion-report.html
Abstract:
ImpactRx measures sales and marketing effectiveness in oncology offices.
Full text:
ImpactRx, a pioneer in tracking and evaluating pharmaceutical promotion on the prescribing behavior of physicians, completed its annual review of the detailing efforts of pharmaceutical/biotech sales representatives in oncology offices. The results have just been published in the January 2011 edition of Oncology Business Review.
ImpactRx’s mobile pharmaceutical market research system offers a longitudinal network of 475 oncologists who use iPhone technology and proprietary software to provide real-time data about sales representative promotion, meeting and event participation and patient treatment options. This year the data was supplemented with research into physicians’ online behavior provided through a joint offering ImpactRx has with comScore, a global leader in measuring digital traffic and readership. The result is a unique view of the promotional landscape in the fast-paced and ever-changing oncology market, helping pharmaceutical companies make the most of every minute with key physicians.
According to Richard Altus, President and CEO of ImpactRx, “Given the recent changes in the pharmaceutical and biotech industries, face time with oncologists is more valuable than ever. This data helps refine brand and targeting strategies to ensure that the right message gets to the right physicians, providing an optimized and powerful marketing strategy.”
Click here http://www.impactrx.com/pdf/OBR_93850_IMPACTRX.pdf to download “The 3rd Annual Outlook on the Pharmaceutical Promotional Landscape within Oncology”.
Key data highlighted in the article includes:
•Share of Attention – Sales Representative Oncology Product Details 2006-2010
•Top 25 Products Detailed by Sales Representatives 2009/2010
•Oncology Sales Force Top Tier Rating 2010
•Reach of Healthcare Websites (Jan – Sept 2010)
•Average Number of Visits per Month (Jan – Sept 2010)
