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Healthy Skepticism Library item: 1895

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

The fine line between education and marketing..
Proj Inf Perspect 1999 Sep 01; (28):1-3


Abstract:

AIDS: Doctors and AIDS activists have long been the target of marketing by the pharmaceutical industry. More recently, pharmaceutical companies have directed their marketing at case managers, hotline operators, and other individuals with access to harder-to-reach populations. This marketing takes the form of community meetings and targets carefully selected groups or treatment education programs and emphasizes the use of certain products. Such programs may be tempting for financially strained AIDS agencies. However, the AIDS community should be critical of the role that the pharmaceutical industry plays in disease and treatment education. Suggestions on how the needs of the pharmaceutical industry can be balanced with the needs of the AIDS community are provided.

Keywords:
Acquired Immunodeficiency Syndrome/drug therapy* Anti-HIV Agents/therapeutic use* Drug Industry* Humans Marketing of Health Services*/methods Patient Education*/methods United States

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909