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Healthy Skepticism Library item: 18854

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Dyer C
Surgeon threatened with libel over remarks made about a breast enhancement cream
BMJ 2010 Nov 21; 341:
http://www.bmj.com/content/341/bmj.c6452.extract


Abstract:

A consultant plastic surgeon faces a possible libel action for questioning the effectiveness of a £125 (€146; $200) cream that its makers claim will increase a woman’s breast size.

The comments by Dalia Nield of the London Clinic were quoted by the Daily Mail in an article about Rodial’s Boob Job cream, which the manufacturers say can boost breast size by 2.5 cm.

Mrs Nield was quoted as saying that it was “highly unlikely” that the cream would make breasts bigger and adding that the company had not provided a full analysis of tests on it. If …

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963