Healthy Skepticism Library item: 18720
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Herzberg D.
'Will wonder drugs never cease!': a prehistory of direct-to-consumer advertising.
Pharm Hist 2009; 51:(2):47-56
http://www.ncbi.nlm.nih.gov/pubmed/20853552