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Healthy Skepticism Library item: 17845

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Electronic Source

The Schools of Pharmacy and Medicine at UC San Francisco
Industry Sponsored Research and Marketing (Pt. 2)
UCSF Marketing of Medicines: Critical Skills for Clinicians 2008 Jan 22
http://www.youtube.com/watch?v=PoDdQ6foEtc


Full text:

UCtelevision – The Schools of Pharmacy and Medicine at UC San Francisco present this progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by the drug industry, but studies indicate otherwise. In this program, UCSF’s Lisa Bero gives an overview of pharmaceutical industry marketing practices. CME credits available at UCSF School of Medicine web site.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.