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Healthy Skepticism Library item: 17501

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Electronic Source

Brody H
Getting a Pharm-Free Education: What Works?
Hooked: Ethics, Medicine and Pharma 2010 Mar 8
http://brodyhooked.blogspot.com/2010/03/getting-pharm-free-education-what-works.html


Full text:

A conversation has been going on recently on the Healthy Skepticism list-serv about how hard or how easy it is for physicians to stay up to date on new drugs and therapeutics without relying on sources that are controlled or heavily influenced by the pharmaceutical and device industries and their marketing juggernauts. Dr. Mark McConnell, who practices internal medicine in LaCrosse, WI, offered a set of highly practical tips that seemed too good not to share with all readers. He’s given me permission to reproduce his how-to list, to which I have just a couple of additional suggestions.

Dr. McConnell states that by adhering to his program the necessary investment of time needed to stay reasonably informed and up to date is about 5-10 hours per month. (Like anything else, I’ll add, when you just begin to start using any of these sources, it will take a bit longer; once you become used to how each works and where to locate the information you need, your time will shrink.) Dr. McConnell notes that he does not have a specific set-aside budget for CME and so he uses his own funds for these programs and sources.

His core resources:

Oakstone’s Practical Reviews in internal medicine
$400/year
http://www.cmeonly.com/ME2/Audiences/dirmod.asp?sid=169BFEB1B46447C79F7F4D0B70D0253B&nm=Product+Catalog&type=Commerce&mod=GenComJournals&mid=63594F04C705480CA3E0A9BAAEE18D0E&AudId=920904C7329349CDA12AB2FB770606B1&tier=3&id=908141712AE34A799974F093EB52E0E6

InfoPOEMs from Essential Evidence Plus
$79/year
http://www.essentialevidenceplus.com/index.cfm

Therapeutic Initiatives Drug Therapy review course
$1000/year
http://www.ti.ubc.ca/node/14

Prescriber’s Letter
$88/year
http://www.prescribersletter.com/(S(izxxzx45ukr2sobec3nt2sym))/home.aspx?cs=&s=PRL

I just have two additional resources to comment on. One is a service that provides a monthly CD with an audio presentation and evidence-based discussion of 40 recent articles pertinent to primary care, along with a database that allows you to store all 40 abstracts each month on your computer and later search them—Primary Care Medical Abstracts, http://www.ccme.org/PCMA/index-frame.html, $279/year. Rick Bukatra and Jerry Hoffman present, discuss, and argue about the abstracts in a manner somewhat reminiscent of “Car Talk” on NPR.

Second, I have been a long-time satisfied subscriber of The Medical Letter, http://www.medicalletter.org/, $98/year. This is supposed to be the Granddaddy of all U.S. non-commercially-sponsored publications on therapeutics, having been founded in 1959. The Medical Letter was being criticized on the HS list for not being truly independent and for allowing companies to review its assessments of their drugs. All I can say in defense of my longstanding use of this source (when I was in practice, which I am not currently) is that the publication hardly ever endorses a new drug, and most often says that a new drug is really no better than an older drug. The few times I have mentioned this publication to a drug rep, he has pooh-poohed it vigorously and given me numerous reasons why I should pay no attention. So if the drug companies are allowed to see the reviews, it does not appear that they have much influence over what is eventually published. I’d appreciate more discussion of this in the Comments.

None of the above sources accept ads from industry.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963