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Healthy Skepticism Library item: 16964

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Whalen J
AstraZeneca Sharpens Focus on Ethics
The Wall Street Journal 2009 Dec 23
http://online.wsj.com/article/SB10001424052748704157304574611724066010600.html


Full text:

U.S. government fines have made big drug makers “more sensitive than we’ve ever been” about preventing illegal promotion of their drugs, the chief executive of AstraZeneca PLC said in an interview.

AstraZeneca in September reached a preliminary agreement to pay $520 million to settle a U.S. investigation into its marketing of the schizophrenia drug Seroquel, including allegations that the company promoted the drug for uses for which it isn’t approved by the Food and Drug Administration. This practice, called “off-label marketing,” is illegal.

AstraZeneca officials have declined to say whether the company will admit wrongdoing as part of the settlement, …

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963