Healthy Skepticism Library item: 16920

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Thomaselli R
PhRMA Proposes FDA-Approved Logo for Marketing in Social Media Industry, Government Grapple With New Frontier in Day 1 of Hearings
The Advertising Age 2009 Nov 12
http://adage.com/abstract.php?article_id=140513

Abstract:

PhRMA is advocating for a universal safety symbol — either the FDA logo itself or an FDA-approved symbol — to indicate that a Twitter or Facebook mention links to a page that contains the pharmaceutical company’s FDA-mandated risk information. …