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Healthy Skepticism Library item: 16767

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

AstraZeneca starts to come clean about Seroquel
Pharma Gossip 2009 Oct 29
http://pharmagossip.blogspot.com/2009/10/astrazeneca-starts-to-come-clean-about.html


Full text:

AstraZeneca said it has reached an agreement in principle with U.S. attorney’s office in Philadelphia to resolve an investigation related to its schizophrenia drug Seroquel sales and marketing practices.

The investigation has also scrutinized “selected physicians who participated in clinical trials involving Seroquel,” the company said, adding that the investigations are the subject of two sealed whistleblower lawsuits filed under the False Claims Act.

The settlement accounts for $520 million of the $538 million provisions taken in the first nine months of the year, it said.

 

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“What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963