corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 16587

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Government Document

Issues and Challenges Related to Local Television: Report of the Standing Committee on Canadian Heritage
: House of Commons, Canada 2009 Jun
http://www2.parl.gc.ca/HousePublications/Publication.aspx?DocId=4005108&Language=E&Mode=1&Parl=40&Ses=2


Notes:

(Relevant section only)

Dissenting Opinion of Conservative Party Members of the Standing Committee on Canadian Heritage

Restriction on Pharmaceutical Advertising

The final recommendations of the Committee do not include direction with regard to the broadcasters request for removal of strict restrictions on pharmaceutical advertising in Canada. We believe Health Canada should immediately move toward the removal of said restrictions, which have become completely ineffective as foreign networks regularly broadcast them into Canada with absolutely no benefit to Canadian broadcasters or program creators. Based on a proportional estimate from the U.S. experience, it is reasonable to assume that the lifting of restrictions would provide several hundred million dollars in new revenues to OTA broadcasters with no adverse affect on Canadians already regularly viewing these ads.

Restrictions concernant les annonces de produits pharmaceutiques

Les recommandations finales du Comité ne répondent pas à la demande des
radiodiffuseurs de supprimer les strictes restrictions qui frappent la diffusion d’annonces
de produits pharmaceutiques au Canada. Nous estimons que Santé Canada doit agir
immédiatement pour faire supprimer ces restrictions qui n’ont plus aucune raison d‘être
puisque les réseaux étrangers diffusent régulièrement ce genre d’annonces au Canada,
sans que les radiodiffuseurs ou les créateurs d‘émissions du Canada en profitent. Si
l’on extrapole à partir des données américaines, toutes proportions gardées, il est
raisonnable de supposer que la levée des restrictions procurerait des revenus
additionnels de plusieurs centaines de millions de dollars aux radiodiffuseurs
conventionnels sans que cela ait par ailleurs d’effets fâcheux sur les Canadiens, qui
sont déjà exposés régulièrement à ce type d’annonces.

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend