corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 16465

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Manhattan Research: Essential ePharma Trends and Strategies for Marketing to Physicians and Patients in 2010
PharmaLive 2009 Sep 8
http://www.pharmalive.com/News/index.cfm?articleid=649802


Abstract:

Complimentary white paper explores trends in consumer and physician use of technology for health as well as best practices for pharmaceutical marketers


Full text:

Pharmaceutical and healthcare market research company Manhattan Research releases a new white paper, “How Digital is Shaping the Future of Pharmaceutical Marketing.” In this new complimentary report, Manhattan Research takes a broad look at the most important eHealth trends from their four U.S.-based physician and consumer studies. A few of the key highlights for marketers include:

-The average physician spends a full work day (eight hours) using the Internet for professional reasons

- a substantial jump from only 2.5 hours in 2002.

-Consumers who visit product sites are nearly three times more likely than the average U.S. adult to request prescriptions by name from their doctors.

-Virtually all U.S. physicians report that at least some of their patients bring health information they found online to an appointment, and more than two-thirds of physicians believe that this trend is a good thing. Additionally, the majority of physicians report they spend more time with a patient as a result of the information they brought in to discuss.

The report goes on to discuss how the digital shift among physicians and patients is changing the way that pharmaceutical companies need to market their brands and interact with customers. Also, the paper shares helpful resources for staying up-to-date on the latest digital pharma news and information.

Download the White Paper

Download the “How Digital is Shaping the Future of Pharmaceutical Marketing” white paper (PDF) here: http://www.manhattanresearch.com/files/White_Papers/How_Digital_is_Shaping_the_Future_of_Pharma_Marketing.pdf

White paper topics include:

-The latest eHealth and ePharma trends among consumers and physicians -Digital marketing strategies throughout the customer lifecycle -Action items for pharmaceutical marketers -Resource guide for staying ahead of the digital pharma curve

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.