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Healthy Skepticism Library item: 16463

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Jack A
How Tamiflu became a global blockbuster
The Finanical Times 2009 Sep 6
http://www.ft.com/cms/s/cd89a424-9aec-11de-a3a1-00144feabdc0,Authorised=false.html?_i_location=http://www.ft.com/cms/s/0/cd89a424-9aec-11de-a3a1-00144feabdc0.html&_i_referer=


Abstract:

When senior executives from Roche host a briefing for journalists on Monday in Basel, their chosen topic will be unusual for a drug company that focuses on oncology and other hospital-prescribed niche medicines.

 

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