Healthy Skepticism Library item: 16441

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Electronic Source

Decline in DTC
PharmaGossip 2009 Sep 9
http://pharmagossip.blogspot.com/2009/09/decline-in-dtc.html

Abstract:

Drugmakers in the US decreased their direct-to-consumer (DTC) pharmaceutical advertising budgets from US$4.8bn in 2007 to US$4.4bn in 2008, equating to a 9% decline in expenditure.

Notes:

Link to Original Source
http://www.researchandmarkets.com/research/09054d/united_states_phar