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Healthy Skepticism Library item: 16024

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
CJEM and pharmaceutical advertisements: it’s time for an end
CJEM 2009; 11:(4):375-9
http://www.cjem-online.ca/v11/n4/p375


Abstract:

In light of the biases in journal advertisements, the possible negative effects that they may have on doctors’
prescribing habits, their contribution to rising drug costs and the potential threat that they pose to the independence
of medical societies, CJEM should refuse all advertisements for pharmaceutical products. Can the Canadian Association of
Emergency Physicians (CAEP), which owns CJEM, take this step and survive financially?

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963