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Healthy Skepticism Library item: 15894

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Chan J, Kliner M, Currie J.
Preserving objectivity in medical education
Lancet 2009 Jun 27; 373:(9682):2197
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)61186-7/fulltext


Abstract:

We would like to express our concern about the partnership between Brighton and Sussex Medical School (BSMS) and Pfizer. 1 The Royal College of Physicians (RCP) report on the interactions between the medical profession and the pharmaceutical industry 2 quotes one of Pfizer’s objectives as “improving… our reputation with future prescribers”. We believe that this is tantamount to drug marketing.
The BSMS-Pfizer partnership serves to blur the boundary between what is marketing and what is education. We …

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963