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Healthy Skepticism Library item: 15894

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Chan J, Kliner M, Currie J.
Preserving objectivity in medical education
Lancet 2009 Jun 27; 373:(9682):2197
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)61186-7/fulltext


Abstract:

We would like to express our concern about the partnership between Brighton and Sussex Medical School (BSMS) and Pfizer. 1 The Royal College of Physicians (RCP) report on the interactions between the medical profession and the pharmaceutical industry 2 quotes one of Pfizer’s objectives as “improving… our reputation with future prescribers”. We believe that this is tantamount to drug marketing.
The BSMS-Pfizer partnership serves to blur the boundary between what is marketing and what is education. We …

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.