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Healthy Skepticism Library item: 15870

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: news

Pharma targeted by students
Pharmacy Daily (Australia) - registration required 2009 Jun 22

Full text:

A NEW campaign run by medical students across Australia has been launched, aiming to “raise awareness of the effect that pharmaceutical marketing strategies have on prescribing habits.”

Dubbed ‘PharmaPhacts’, the initiative will be officially announced at the Australian Medical Students Association 2009 Global Health Conference to be held in Brisbane next month.

PharmaPhacts is a branch of lobby group Healthy Skepticism and claims to have advocates at each of the 19 medical schools across the country.

The campaign will comprise a website containing a review of the medical literature and other
information, as well as a petition for students to sign up to “pledging not to accept gifts, promotional material and funding from pharmaceutical companies now and into the future.”

PharmaPhacts spokesman, James Ricciardone, said the group’s current main aims are “to raise awareness and fill the gap of knowledge about the effects of pharmaceutical marketing”.

He’s soliciting donations from “like-minded individuals” to help fund the resources and other
materials for the campaign – info


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Email a Friend influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.