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Healthy Skepticism Library item: 1550

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mansfield PR.
MaLAM, a medical lobby for appropriate marketing of pharmaceuticals.
Med J Aust 1997 Dec 1-15; 167:(11-12):590-2
http://www.mja.com.au/public/issues/xmas/mansfield/mansfield.html


Abstract:

The Lancet has published 11 pieces about the work of the Medical Lobby for Appropriate Marketing (MaLAM), including three in 1996.1-3 At the international level, MaLAM has become a prominent forum for feedback from health professionals to the pharmaceutical industry regarding the scientific justification of promotional claims.4 More recently, MaLAM has expanded this role in the Australian setting. However, many Australian health professionals know little of this international organisation, based in Adelaide, South Australia.5 Here is the story of how one medical student’s idea became an international institution.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963