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Healthy Skepticism Library item: 15262

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: chapter

Leo J, Lacasse JR.
Consumer advertisements of medications for ADHD
Tamimi S, Leo J. Rethinking ADD: From Brain To Culture. New York: Palgrave Macmillan 2009
http://www.amazon.com/Rethinking-ADHD-Culture-Sami-Timimi/dp/0230507123


Abstract:

In the past decade, there have been an increasing number of authors who have written about ADHD from a critical perspective. These critiques have ranged from questioning the existence of the disorder and the way it is currently conceptualized in mainstream medicine to the safety and efficacy of popular drug treatment regimes for ADHD. However, each of these critical authors have focused on their own particular area of interest, be this culture, genetics, the influence of drug company marketing, the effects of medication, particular treatment regimes, and so on. This book brings together a variety of critical perspectives, with each contribution dealing with a particular issue from culture to genetics and drug companies to nutrition.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.