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Healthy Skepticism Library item: 15262

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: chapter

Leo J, Lacasse JR.
Consumer advertisements of medications for ADHD
Tamimi S, Leo J. Rethinking ADD: From Brain To Culture. New York: Palgrave Macmillan 2009
http://www.amazon.com/Rethinking-ADHD-Culture-Sami-Timimi/dp/0230507123


Abstract:

In the past decade, there have been an increasing number of authors who have written about ADHD from a critical perspective. These critiques have ranged from questioning the existence of the disorder and the way it is currently conceptualized in mainstream medicine to the safety and efficacy of popular drug treatment regimes for ADHD. However, each of these critical authors have focused on their own particular area of interest, be this culture, genetics, the influence of drug company marketing, the effects of medication, particular treatment regimes, and so on. This book brings together a variety of critical perspectives, with each contribution dealing with a particular issue from culture to genetics and drug companies to nutrition.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963